The Client
Since 1956, Rainwater Construction has established themselves as a top-quality commercial construction company in Georgia. They aim to exceed expectations in quality, safety, and value in their commercial construction projects and Division 13 pre-engineered metal building (PEMB) erector services alike.
Rainwater offers turnkey commercial construction, leads warehouse and distribution projects using the Butler LogistX® Building System and Truss Perlin XT™, and provides roof maintenance and re-roofing for commercial buildings. With over 2,700 projects completed and a 90% repeat business rate, Rainwater has become a highly respected brand across Atlanta and far beyond.
In 2021, Rainwater welcomed a new president and vice president—a husband and wife team who wanted to continue the storied success of the company, honoring their commitment to quality work and fair prices.
The Problem
As Rainwater Construction entered a new era of business, they knew it was time for a new office space. A new building provides a blank slate for creative branding solutions, but they knew it would be a big job to capture their vision for signs and graphics in multiple spots on the premises. Since this new location was situated at an intersection on popular Roswell Road, the company wanted to highlight their brand and their space to passing drivers, drawing in new clientele.
Optima Signs & Graphics has been a longtime trusted Rainwater partner. After working on smaller projects over the years, they reached out to collaborate on several unique signage solutions for their brand-new space in Atlanta.
The Solution
Rainwater came to Optima Signs & Graphics with creative ideas for four distinct areas in their new office space.
- One area of their new office featured a large glass exterior wall, providing traffic on popular Roswell Road with a clear view into the facility. Rainwater wanted to design a halo-lit logo to capture the attention of passersby.
- In an interior space, Rainwater wanted to honor the successful history of the company by showcasing a large map marked with prominent jobs completed in Atlanta and the surrounding areas. They wanted a permanent installation, but wanted Optima to consider ways of adding future projects to the map without frequent reprints and installations.
- Rainwater also wanted a clean and simple sign on the wall of its new lobby area that featured its branding.
- Lastly, they needed new graphics for the entryway doors, featuring the company name along with contact information and hours of operation.
With these ideas in mind, Optima got to work designing mockups for each sign project.
Initially, Rainwater had considered a halo lighting effect for their entire logo. However, because this effect required running wiring behind each individual letter, this option became very complex and cost-prohibitive.
Instead, Optima suggested a halo-lit “R” as the focal point of their logo, flanked by white dimensional acrylic lettering. With a blue wall as the background, this would still provide great visibility for street traffic on Roswell Road.
As Optima designed the map, they crafted a unique solution that allowed versatility for this permanent installation. They used adhesive-backed vinyl for the existing map, creating an oversized installation with plenty of room to highlight completed jobs. This vinyl piece was laminated for easy cleaning over the years to come. Next, they created vinyl decals to add to the map as new jobs were finished — a much more cost-effective solution for an ever-evolving design.
Optima selected white-cut vinyl lettering for the walls and doors of the entryway and interior lobby wall. This economical option provided a professional look while keeping the overall project well within budget.
The Results
Rainwater moved into its new office space in 2023, and each of its new signage solutions captures the attention of all who enter!
Each project was designed to last for years with minimal care, and the map can be easily updated as future construction projects are added to the Rainwater portfolio. For Optima, finding creative solutions remains the best thing about working in the signage and graphics industry.
The president and CEO of Rainwater said, “The Optima team continues to do a fantastic job with our signage needs. They’re very knowledgeable, dependable and responsive while providing high quality work.”
Your Turn
Looking for a creative signage solution for your office? Optima provides versatile solutions for any space, from window and wall graphics to exterior permanent installations. Whether you already have a vision in mind or you’d like to source creative solutions from the experts, Optima Signs & Graphics is here to help. Get in touch or start your next project online today!