The world of marketing seems to be evolving faster than ever. Advances in technology have created new ways of digital marketing, there’s a renewed emphasis on customer experience, and data collection has transformed companies’ abilities to find and speak to their ideal customers.
These new technologies can be helpful tools in your marketing strategy. But it’s important to remember that in a sea of digital marketing opportunities, the tried-and-true physical branding is still one of the best ways to reach customers.
Well-crafted signage, from a large exterior installation to a small branded decal or sticker, provides your audience with a tangible visual. This is incredibly beneficial to your overall marketing strategy, here’s why:
4 Ways Signage Can Benefit Your Marketing Strategy
Partnering with a local sign shop in Georgia to make high-quality, well-branded signs pays off in many ways.
Employ Passive Marketing
Most advertising tools like radio advertisements, billboards, and social media ads require ongoing payments and frequent retargeting to reach the right clients and generate business. But well-made signs can serve as a worthwhile investment for years to come.
Both interior and exterior signs will require an upfront investment. But once they’re in place, you’ll incur virtually zero additional costs for their entire lifespan. If you’re looking for a cost-effective marketing strategy that will work around the clock, invest in good signage.
Boost Brand Awareness
Have you ever looked for the perfect pit stop on a road trip? You’re probably on the lookout for a delicious meal, a fast and hassle-free experience, and clean restrooms. To meet these criteria, you’ll probably stop at a gas station or fast food restaurant you’re already familiar with. That’s brand awareness at its best — and creating quality signs can help you boost awareness for your business.
To build brand awareness, you need to practice brand consistency. This means you should use your brand colors, typefaces, and logos in all aspects of your marketing.
Think of signage as a way to help your brand jump off the page and into an audience member’s memory. When potential customers see your brand repeatedly, they’ll start to remember it — which makes them much more likely to contact you when they need what you have to offer.
Communicate Concisely
The marketing landscape is crowded, with consumers viewing hundreds of ads per day. To catch their attention, your message should capture them quickly. Promotional signage is a popular choice in marketing strategies, but other signs can serve your brand well and build customer loyalty.
- Exterior directional signage and interior floor graphics can lead consumers to your business, provide guidance in confusing corridors, and quickly alert them when they’ve found the right spot. Remember, you can’t land a sale if the customer can’t locate you!
- Custom safety signs can benefit your brand while helping passersby avoid injury or danger.
- Transportable banners allow you to provide valuable information at pop-up shops, trade shows, or events.
No matter what type of signage you choose, professionally made signs from Optima Signs & Graphics can give you the edge in a crowded marketplace.. You can get to the heart of the matter without mincing words, giving your customers the information they need, from sale prices to wet floor hazards.
Encourage Impulse Buys
Did you know signage can draw new customers into your storefront even if they’ve never seen your brand before? A survey conducted by FedEx found that more than 75% of consumers would visit a shop for the first time if they found the signage compelling.
If your business offers a deal to first-time customers, design a sign to let them know! A-frame signs and vinyl banners can encourage spur-of-the-moment shopping by promoting sales, pop-up events, and limited-time offers.
How Signage Draws In New and Repeat Customers
Digital marketing may be evolving quickly, but physical signage also offers more creative solutions than ever before. Standard aluminum signage is still a staple in exterior installations, but today companies are getting creative with their physical marketing.
From backlit lettering that catches the eye to vehicle wraps that serve as mobile marketing, there are endless ways to get your brand into the world today. These innovative ideas are well-suited for introducing your company to new audiences and driving traffic and sales upward.
You can also use signage to entice repeat customers to return. Use physical signs to share about new products, highlight an updated brand, or remind one-time customers of your service offerings. Good signage will put you back at the top of their list!
Custom Signs Worthy of Your Business and Brand
If you want to attract new customers and woo repeat business, look no further than Optima Signs & Graphics. We’ve been helping Atlanta-area businesses create standout professional signs since 1988.
We’re committed to helping you design top-quality signs within your timeline and budget. Bring us your creative ideas or let us dream up a signage solution your customers will love! To get started, call us or begin your project online today.