custom safety signs

The world of marketing seems to be evolving faster than ever. Advances in technology have created new ways of digital marketing, there’s a renewed emphasis on customer experience, and data collection has transformed companies’ abilities to find and speak to their ideal customers.

These new technologies can be helpful tools in your marketing strategy. But it’s important to remember that in a sea of digital marketing opportunities, the tried-and-true physical branding is still one of the best ways to reach customers.

Well-crafted signage, from a large exterior installation to a small branded decal or sticker, provides your audience with a tangible visual. This is incredibly beneficial to your overall marketing strategy, here’s why:

4 Ways Signage Can Benefit Your Marketing Strategy

Partnering with a local sign shop in Georgia to make high-quality, well-branded signs pays off in many ways.

Employ Passive Marketing

Most advertising tools like radio advertisements, billboards, and social media ads require ongoing payments and frequent retargeting to reach the right clients and generate business. But well-made signs can serve as a worthwhile investment for years to come.

Both interior and exterior signs will require an upfront investment. But once they’re in place, you’ll incur virtually zero additional costs for their entire lifespan. If you’re looking for a cost-effective marketing strategy that will work around the clock, invest in good signage.

Boost Brand Awareness

Have you ever looked for the perfect pit stop on a road trip? You’re probably on the lookout for a delicious meal, a fast and hassle-free experience, and clean restrooms. To meet these criteria, you’ll probably stop at a gas station or fast food restaurant you’re already familiar with. That’s brand awareness at its best — and creating quality signs can help you boost awareness for your business.

To build brand awareness, you need to practice brand consistency. This means you should use your brand colors, typefaces, and logos in all aspects of your marketing.

Think of signage as a way to help your brand jump off the page and into an audience member’s memory. When potential customers see your brand repeatedly, they’ll start to remember it — which makes them much more likely to contact you when they need what you have to offer.

Communicate Concisely

The marketing landscape is crowded, with consumers viewing hundreds of ads per day. To catch their attention, your message should capture them quickly. Promotional signage is a popular choice in marketing strategies, but other signs can serve your brand well and build customer loyalty.

Exterior directional signage and interior floor graphics can lead consumers to your business, provide guidance in confusing corridors, and quickly alert them when they’ve found the right spot. Remember, you can’t land a sale if the customer can’t locate you!
Custom safety signs can benefit your brand while helping passersby avoid injury or danger.
Transportable banners allow you to provide valuable information at pop-up shops, trade shows, or events.

No matter what type of signage you choose, professionally made signs from Optima Signs & Graphics can give you the edge in a crowded marketplace.. You can get to the heart of the matter without mincing words, giving your customers the information they need, from sale prices to wet floor hazards.

Encourage Impulse Buys

Did you know signage can draw new customers into your storefront even if they’ve never seen your brand before? A survey conducted by FedEx found that more than 75% of consumers would visit a shop for the first time if they found the signage compelling.

If your business offers a deal to first-time customers, design a sign to let them know! A-frame signs and vinyl banners can encourage spur-of-the-moment shopping by promoting sales, pop-up events, and limited-time offers.

How Signage Draws In New and Repeat Customers

Digital marketing may be evolving quickly, but physical signage also offers more creative solutions than ever before. Standard aluminum signage is still a staple in exterior installations, but today companies are getting creative with their physical marketing.

From backlit lettering that catches the eye to vehicle wraps that serve as mobile marketing, there are endless ways to get your brand into the world today. These innovative ideas are well-suited for introducing your company to new audiences and driving traffic and sales upward.

You can also use signage to entice repeat customers to return. Use physical signs to share about new products, highlight an updated brand, or remind one-time customers of your service offerings. Good signage will put you back at the top of their list!

Custom Signs Worthy of Your Business and Brand

If you want to attract new customers and woo repeat business, look no further than Optima Signs & Graphics. We’ve been helping Atlanta-area businesses create standout professional signs since 1988.
We’re committed to helping you design top-quality signs within your timeline and budget. Bring us your creative ideas or let us dream up a signage solution your customers will love! To get started, call us or begin your project online today.

When you think of signs, you might associate them with the creative department. Logos and branding are key pieces of any business’s visual appeal, but signs can do more than provide an image boost.

They serve many practical purposes that enhance your client experience. Signs can provide clear directions, alert prospective customers about sale prices, and even keep them safe from potential hazards.

How Custom Wet Floor Signs Improve Safety

Spills happen. To keep people safe from slips and falls, you need to communicate well. Custom safety signs can help you do it! Custom wet floor signs can:

Provide essential safety information quickly
Communicate effectively even when no one is around
Reduce potential harm and liability

It’s important to use wet floor signs consistently. Whether an accidental spill occurs or you’re just mopping the floors, put a wet floor sign in place. Even if no one is in the vicinity when the floor is wet, putting a safety sign in place will ensure that anyone who enters the building takes proper precautions.

Don’t forget to put the sign away after the floor is dry! Using signs every time and putting them away on time will help passersby pay attention to them, preventing slip and fall accidents.

5 Things to Consider When Using Custom Wet Floor Signs

While generic safety signs are available, custom wet floor signs can communicate even more effectively. If you’re looking for custom safety signs for your business, consider these five factors to create a design that works for you.

1.) Colors

Custom wet floor signs allow you to communicate practical information while staying consistent with your branding. However, it’s important to remember that safety signs should be clearly visible. Choose colors that catch the eye and draw attention to the potential hazard at hand.

Yellow and black is the standard color combination for “caution,” but you can use another color combination as long as it provides high contrast and visibility.

2.) Graphics and Images

They say a picture is worth a thousand words — but in this case, a simple icon will do the trick. As people walk through a building, they need a safety sign that communicates quickly. Using an icon like the cautionary exclamation or a simple graphic that shows a stick figure falling can tell people to “watch out!” before they ever read a word.

If you don’t want to use the standard icons or imagery, come up with another eye-catching visual to tell those walking past that slippery ground is ahead.

3.) Text

Once colors and visuals catch someone’s eye, it’s time to tell them what’s happening! Use clear and concise language to communicate the potential hazard and keep employees and customers safe.

While it’s important to communicate in short phrases that are easy to read, you don’t have to say, “Caution! Wet Floor!”. In fact, messaging research has shown that people are more likely to pay attention to a unique sign than a standard one. Come up with a wet floor pun that matches the tone of your brand, and you’ll have a winning safety sign.

4.) Location

Once you’ve partnered with a local sign shop to bring your custom safety sign to life, consider where to place it when it’s in use — and when it’s not! Accidental spills can happen in a blink. It’s important for you (and your employees) to know where safety signs are stored so that you can get them in place quickly.

Keep your safety signage in the same place at all times when not in use. You may want to consider storing your signs in the same supply closet with cleaning supplies, so you’ll be able to use them when you’re doing your regular mopping, too.

5.) Sign Type

Last, but certainly not least, it’s important to choose the right type of safety sign for your business. Portable A-frame signs are the most popular choice for wet floor alerts and other common hazards. You may also want to print custom safety information onto plastic cones or retractable banners.

Talk to your local sign expert about which type of sign best suits your safety needs.

Your Partner in Custom Safety Signs

Safety information is crucial, no matter what line of work or type of building you’re in. At Optima Signs & Graphics, we can help you find the perfect solution for wet floor signs and other safety needs, blending practical information with quality branding.

If you can dream up a sign, we can help you bring it to life, from large exterior lettering to small custom decals and everything in between. Contact Optima Signs & Graphics for a quote or get started with your design online today.

Products

How Signage Plays Into Your Business Marketing Strategy