4 Ways Dimensional Letters Can Complement Your Brand

Did you know that dated signage could hurt your business’s revenue? Potential customers are inundated with branding and advertising every single day, and they do judge a book by its cover — or in this case, a business by its sign. If you want to attract new customers and give your brand reputation a boost, your business needs signs and graphics that reflect your caliber as a company. 

Thankfully, many signage solutions will help you stand out in a crowd. Dimensional signs are one of the most popular options on the market today and with good reason! Here are four ways dimensional letters and logos can help your brand step into the spotlight. 

Dimensional signs provide better visibility. 

The ultimate purpose of every sign is for potential customers to see it! Naturally, our eyes are drawn to objects that are dimensional and layered, so dimensional signs provide a visual advantage over flat, one-dimensional signs. This is true for both exterior and interior signs!

Dimensional signs offer increased durability.

Some people think quality signs cost a fortune — but that’s not always true! Dimensional signs can be made with a variety of materials to meet varying price points. Even more importantly, their fortitude can save you money in the long run. 

Consider this: two business owners decide to purchase new signage for their storefronts. One client opts for the most economical option available. Due to weather damage and sun fading, a business owner needs to replace their outdoor sign every 2 years. The other business owner, however, opts for a dimensional sign with a longer lifespan. The initial investment is twice as much as the economic sign, but after 10 years, that first sign is still standing strong! 

When you think about durability over the lifetime of your sign, you may come to decide that the initial investment is well worth the prolonged ability to last — and to look good year after year. 

Dimensional signs give a professional look. 

Dimensional signs do more than just catch your clients’ eye – their added visual appeal implies that you’re willing to go above and beyond to create something beautiful for your brand. Investing in a quality sign speaks volumes to potential customers about the quality of your business as a whole! 

While dimensional signs can come at a higher initial cost than flat signage options, you often get the perks of better value over time due to their increased effectiveness and lasting durability! At Optima Signs & Graphics, we make an effort to accommodate every price point, helping our clients create incredible signs that work for their budgets. 

Dimensional signs help you highlight brand elements effectively. 

Do you have a custom logo that perfectly suits your business? Dimensional signs can let it shine! Some clients come into our shop imagining that dimensional signs simply mean raised lettering. We can certainly do that, but we don’t stop there! We love to create unique signage solutions that fit each client’s unique logo and brand. Just take a look at some of our recent work below to see what we mean! 

Dimensional Sign Projects at Optima

We’ve had the opportunity to create countless dimensional signs for our clients over the years. Our team loves to find unique and creative ways to highlight our clients’ brands. Here are just a few of our recent favorites!

Lex Magna Law Firm

Lex Magna wanted to make a statement when clients walked into their Atlanta office. To give them an eye-catching entrance, we used metallic laminate on acrylic instead of solid metal.  The metallic laminate allowed us to create this sign at a more economical price point than solid metal allows. The result was a cost-effective dimensional sign that greets guests with an impressive, high-end look.

Compass Retirement Solutions 

Compass Retirement Solutions wanted to emphasize the compass in their logo, and they asked us to help them dream up the perfect signage solution. We were able to fabricate a unique dimensional star effect, painting it metallic gold to show off their logo. Combined with the dimensional lettering below, the entire sign gives off a polished and professional look that catches the eyes right away. 


MiMedx, a Marietta-based biomedical company, achieved a major milestone in the sales of their allograft products, and they wanted visitors to take note as they stepped inside the facility. We thought there would be no better way to do it than installing big numbers (think 21″ tall and 2″ thick!) in their lobby to announce their two millionth allograft to the world! 

Your Partner for Dimensional Signs in Georgia

Looking for a sign partner who can bring your dimensional dreams to life? We would love to help. Our team has decades of experience in every step of the signage process, from creative design ideas to on-site installations and everything in between. 

Since 1988, we’ve been utilizing the best quality options at competitive prices. As business owners ourselves, we know how important it is to find a partner who keeps your best interests in mind. When you work with us, that’s exactly what you’ll get. Give us a call, stop by our Atlanta area storefront, or start your next sign project online today. 

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