acrylic signs

Have you ever stopped to consider what your potential customers’ first impression of your business might be? It isn’t great customer service, a perfectly laid out storefront, or even the quality of your product or service. Most people are introduced to your business through your signage before they ever interact with any of those other aspects of your business.

If signs are the first line of communication between your business and your dream clients, the signage you choose matters. To create the right signs, you need the right signage partner. There are lots of generic, templated sign options available today, but custom signs can give you the edge in your industry and catch the attention of your customers.

At Optima Signs & Graphics, we’ve spoken to countless customers who felt like custom signs were out of reach for them, only to discover that they’d been believing some myths and misconceptions. It’s time to set the record straight about custom signs.

1. Myth: Custom signs take a long time to create and install.

When clients stop into our storefront or give us a call, we often hear, “I thought this job would take weeks or even months!”

We quote every custom project individually, because each timeline depends on job volume and preferred materials. Depending on your needs, you could have a sign designed, created, and installed by our team in less than two business days!

We offer our fastest turnaround times for vinyl signs and banners and A-frame signage. Metal signs and other materials that involve a third party manufacturer can take longer to create, but chances are, you can still have your custom signs designed and installed before you think.

2. Myth: Custom signs are too expensive.

While custom signage can cost more than templated options, we work with a wide variety of materials to accommodate every budget. Plus, you’ll receive a product that doesn’t look like anything else on the market, which gives you the competitive advantage in a crowded world of visual advertising.

Even more importantly, working with a professional sign expert can help you avoid costly mistakes. There are many ways sign design can go awry in the wrong hands, from errors in artwork to the wrong type of material. Even if your sign looks good in a mockup, it may be illegible after printing due to miscalculated size, color or font selection. Working with an experienced company can help you avoid all of these issues, saving you money with quality signage in the long run!

3. Myth: Sign shops aren’t design or branding experts.

When you invest in custom signs, you should work with a signage partner who knows how to bring your vision to life. Our team is full of printing and installation experts, but we also have the graphic design experience needed to partner with you to create signage that works.

We can build on inspiration from signage you love, create something new from scratch, or work with your existing brand to create a sign with the best dimensions, color selections, and typefaces for your needs.

4. Myth: Custom signs need to list all of my business’s information.

When it comes to great signs, less can be more. We’d be happy to discuss your sign needs with you and help you decide which pieces of information belong in your design. An overcrowded or “busy” sign can actually overwhelm potential customers.

Instead, opt for something that provides everything they need—and nothing they don’t. Once we’ve determined what elements belong on your sign, we’ll help you choose a design that looks great.

5. Myth: Custom signs aren’t better than templates.

Signs are everywhere these days. From scrolling social media to driving down the street, people are constantly looking at branding and advertising. If you want to stand out in a crowd, your first point of contact can’t be generic and bland.

Instead, we’ll help you create signage that perfectly encapsulates your business and your brand, catching the eye of potential customers from the start. Custom signs connect you with your ideal customers in a way that templates never could. Generic options may save you a few dollars, but custom signs provide you with the highest value.

Your Custom Sign Partner in Georgia

If you’ve wondered, “Are there any custom sign companies near me?”, we’d love to introduce ourselves.

At Optima Signs & Graphics, we love to work with local businesses, and we even create and install signs for clients nationwide! We hope to be your full-service signage partner, offering custom signs for projects of every size and budget. We offer:

No matter what your signage needs are, give us a call or stop by our Marietta storefront to see how we can help. We’d love to make your custom sign dreams a reality!

Permanent signs are a staple of every brick-and-mortar business – but they aren’t the only way to advertise well, educate your customers, or share timely information!

Temporary and mobile signage options are a great way to enhance your business. Could movable signs be the solution you’ve been looking for?

1. Use A-frame signs to provide directional information.

If you’re looking to funnel street traffic to the right parking areas or help on-foot visitors figure out where to go, A-frame signs can be a huge help. From outdoor festivals to indoor expos, plastic Signicades are a simple and effective way to provide directional signage.

This is a popular option for temporary events, but many brick-and-mortar locations use these A-frames as helpful tools for large parking lots or potentially confusing indoor hallways. Because Signicades are weatherproof and easy to move they are perfect to put on the sidewalk in front of your business to advertise a sale or special event.

2. Use ground signs to advertise your expertise on-site.

Sometimes, the best way to advertise your business is to tell passersby about your work. Ground signs are a common option in many industries, from landscaping and construction to real estate professionals.

Ground signs come in a variety of sizes and materials. A temporary 18×24 coroplast sign can stick into the ground just about anywhere, but if you want options that are built for lasting reuse, metal-framed signs with more durable materials can also be created. All of these options are movable, portable, and reusable. The longevity of the signage just depends on your preferred materials and budget.

3. Provide information about time-sensitive changes with coroplast signs.

Every so often, you need a sign in a snap. Perhaps you’re hosting an event, and there’s been a last-minute venue change. Maybe temporary construction means customers must navigate a detour to get to your business.

Whatever the case may be, coroplast signs are your quick and easy solution. They can often be printed within 24 hours (or even the same day), allowing you to get important information out when needed.

4. Share highlights and unique selling points with retractable banners.

If you promote your business through pop-up shops, industry expos, or conference booths, you know the importance of easy-to-move signs. Retractable banners are the perfect fit for settings like these.

They’re lightweight, provide simple setup and take down, and are easy to customize with the information you need to share. Highlight open career opportunities at a job fair, easily list pricing at a pop-up event, or share company values in an easy-to-read format—the options are endless!

5. Get the word out about sales and announcements with foam core easel signs.

Even in a world of digital communication, physical signage is still a crucial part of distilling important information. Foam core easel signs are a simple way to alert employees or residents of large buildings about current events and announcements.

In high-rise buildings, easel signs can communicate elevator maintenance, construction hours, or resident events. These signs are also perfect in office settings, helping visitors find their way around or alerting the team to upcoming social events.

If you’re in retail, an easel sign can also announce sales or deals to passersby! These movable signs are the simplest setup around, but they’re highly effective.

6. Use acrylic signs to help guests navigate your next event.

If you’re hosting a large conference for work or you’re celebrating impending nuptials, you’ll probably need a seating chart or other important directional info. Acrylic signs are the perfect solution.

They are highly customizable, from size and shape to color palette, and they can add a high-quality touch to your seating area. Having a local sign partner is handy for custom jobs like this – we’d love to help you engineer a beautiful and creative solution!

Your local custom sign partner

At Optima Signs & Graphics, we’re here to help you with all of your signage needs, from permanent installments to movable options. We offer every sign option we discussed, from coroplast ground signs, to retractable banners, to A-frame Signicades.

Your business is always growing and changing, and we know your signage needs will too. That’s why we want to be your hometown partner for whatever comes next. We can turn your sign dreams into reality in as little as 24 hours – don’t hesitate to stop by our Marietta storefront or give us a call to see what we can do for you.

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5 Common Misconceptions about Custom Signs