4 Ways Dimensional Letters Can Complement Your Brand

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Did you know that dated signage could hurt your business’s revenue? Potential customers are inundated with branding and advertising every single day, and they do judge a book by its cover — or in this case, a business by its sign. If you want to attract new customers and give your brand reputation a boost, your business needs signs and graphics that reflect your caliber as a company. 

Thankfully, many signage solutions will help you stand out in a crowd. Dimensional signs are one of the most popular options on the market today and with good reason! Here are four ways dimensional letters and logos can help your brand step into the spotlight. 

Dimensional signs provide better visibility. 

The ultimate purpose of every sign is for potential customers to see it! Naturally, our eyes are drawn to objects that are dimensional and layered, so dimensional signs provide a visual advantage over flat, one-dimensional signs. This is true for both exterior and interior signs!

Dimensional signs offer increased durability.

Some people think quality signs cost a fortune — but that’s not always true! Dimensional signs can be made with a variety of materials to meet varying price points. Even more importantly, their fortitude can save you money in the long run. 

Consider this: two business owners decide to purchase new signage for their storefronts. One client opts for the most economical option available. Due to weather damage and sun fading, a business owner needs to replace their outdoor sign every 2 years. The other business owner, however, opts for a dimensional sign with a longer lifespan. The initial investment is twice as much as the economic sign, but after 10 years, that first sign is still standing strong! 

When you think about durability over the lifetime of your sign, you may come to decide that the initial investment is well worth the prolonged ability to last — and to look good year after year. 

Dimensional signs give a professional look. 

Dimensional signs do more than just catch your clients’ eye – their added visual appeal implies that you’re willing to go above and beyond to create something beautiful for your brand. Investing in a quality sign speaks volumes to potential customers about the quality of your business as a whole! 

While dimensional signs can come at a higher initial cost than flat signage options, you often get the perks of better value over time due to their increased effectiveness and lasting durability! At Optima Signs & Graphics, we make an effort to accommodate every price point, helping our clients create incredible signs that work for their budgets. 

Dimensional signs help you highlight brand elements effectively. 

Do you have a custom logo that perfectly suits your business? Dimensional signs can let it shine! Some clients come into our shop imagining that dimensional signs simply mean raised lettering. We can certainly do that, but we don’t stop there! We love to create unique signage solutions that fit each client’s unique logo and brand. Just take a look at some of our recent work below to see what we mean! 

Dimensional Sign Projects at Optima

We’ve had the opportunity to create countless dimensional signs for our clients over the years. Our team loves to find unique and creative ways to highlight our clients’ brands. Here are just a few of our recent favorites!

Lex Magna Law Firm

Lex Magna wanted to make a statement when clients walked into their Atlanta office. To give them an eye-catching entrance, we used metallic laminate on acrylic instead of solid metal.  The metallic laminate allowed us to create this sign at a more economical price point than solid metal allows. The result was a cost-effective dimensional sign that greets guests with an impressive, high-end look.

Compass Retirement Solutions 

Compass Retirement Solutions wanted to emphasize the compass in their logo, and they asked us to help them dream up the perfect signage solution. We were able to fabricate a unique dimensional star effect, painting it metallic gold to show off their logo. Combined with the dimensional lettering below, the entire sign gives off a polished and professional look that catches the eyes right away. 

MiMedx

MiMedx, a Marietta-based biomedical company, achieved a major milestone in the sales of their allograft products, and they wanted visitors to take note as they stepped inside the facility. We thought there would be no better way to do it than installing big numbers (think 21″ tall and 2″ thick!) in their lobby to announce their two millionth allograft to the world! 

Your Partner for Dimensional Signs in Georgia

Looking for a sign partner who can bring your dimensional dreams to life? We would love to help. Our team has decades of experience in every step of the signage process, from creative design ideas to on-site installations and everything in between. 

Since 1988, we’ve been utilizing the best quality options at competitive prices. As business owners ourselves, we know how important it is to find a partner who keeps your best interests in mind. When you work with us, that’s exactly what you’ll get. Give us a call, stop by our Atlanta area storefront, or start your next sign project online today. 

How to Properly Maintain Your Vinyl Signs

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We’ve all been there: you put on a brand new shirt or jacket, only to drop salad dressing down the front of it during your first bite of dinner. Wear and tear happens, no matter what kind of product you use — but knowing how to care for things makes all the difference. 

Have you ever considered that your signs need some occasional upkeep as well? Although you might think of signs as a “buy it, install it, and forget about it” kind of thing, you can preserve your sign’s quality and lengthen its life by maintaining it properly. 

Now and then, we get asked how to best take care of vinyl signs. Our answer? It depends! 

Vinyl is a versatile material in this industry, which means that vinyl signs come in a wide variety of options, and care instructions vary for each one. For example, a movable vinyl banner should be maintained differently than a piece of sheet vinyl applied to metal! But no matter which type of vinyl you’ve chosen for your signage, we can help you take care of it for the long haul.

Temporary and Transportable Banners

Preserving the life of your vinyl banner is simple: transport it safely and clean it gently. If you’re taking your sign down and installing it again for events or presentations, roll it instead of folding it when not in use. A tube can help you transport it safely as well! To clean vinyl banners, use gentle soap and water. Harsh cleaning solvents can eat away at the vinyl and potentially remove any printed images.

Exterior and Permanently Installed Signs

Whether you have cut vinyl on an aluminum sign or a post and panel installed with vinyl graphics, here’s the number one mistake we see: waiting too long to clean your vinyl sign! Months and years of dirt, dust, and debris can leave your sign unsalvageable. Instead, clean your exterior signage regularly. You can also use a pressure washer to spruce up permanent exterior vinyl signs, but only on the lowest setting! 

How to Extend the Life of Any Vinyl Sign

Unfortunately, there’s no one answer to the question, “How long should my sign last?” However, choosing quality materials, selecting a good location, and caring for your sign properly can all extend its life. 

If you’re in the market for a new, permanently installed vinyl sign, we’d be happy to walk you through your material selection. Two-dimensional vinyl signs are typically made from vinyl with an adhesive backing, and contour cut to your specifications. 

We work with two types of vinyl in our shop: cast and calendered. Calendered vinyl begins as a solid, and it’s rolled out by machine until it is a few mils thick. Cast vinyl begins as a liquid, and it’s poured out into a mold until it reaches the desired thickness. Cast vinyl, also known as high-performance vinyl, is more expensive, but it provides a longer lifespan in most settings. 

You’ll also need to consider whether you want to print a logo or text on your vinyl sign. Printing allows you to incorporate many colors and more complex designs. However, solid vinyl lasts much longer than printed ink on a vinyl background, especially when exposed to the elements outdoors. If printing is the best solution for you, we use UV-stable inks for our signs. They can last up to three years unlaminated and up to twice that long with quality lamination.

Get a Vinyl Sign that Lasts

No matter what your signage needs may be, Optima Signs & Graphics can help you create the perfect solution. In addition to vinyl banners and signs, we offer dimensional letters and logos, graphics for walls, windows, floors, and even decals and labels! We also love creating custom projects for our customers. 

We’ve worked on signs of all shapes and sizes – here are a few of our favorites from last year – and we’d love to partner with you in 2024. Give us a call, stop by our Marietta, Georgia storefront, or start your project online today. 

What Are Dimensional Letters and Signs?

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Whether you’re launching a new company, moving to a new location, or finishing a rebrand, choosing the right signage for your business matters. 

Recent calculations have shown that the average American sees thousands of ads each day, from digital banners to billboards to exterior signs on storefronts. With so much competition, it’s never been more important to stand out – and many businesses choose to do so with dimensional letters and signs. 

Dimensional letters and logos are a 3D option that helps your business stand out. Dimensional options work for interior signage and exterior signage, and they can be customized to fit your needs and style. 

Why Choose Dimensional Signs? 

1. They make a good first impression. 

Have you ever driven right past a business without spotting it, even when you’re looking for it? It’s a frustrating experience. If a new client is visiting your location for the first time, spotting a dimensional logo will help them find you quickly. 

The layered effect of dimensional logos or letters of exterior signage catches their attention from the start, which makes them happy customers before they even walk through the door. 

2. They draw in potential customers.

Dimensional lettering and logos draw everyone’s attention, not just people who already know about your business! It only takes 7 seconds to make a first impression, so passersby will likely already decide on your brand before meeting you. Professional exterior signs go a long way in helping customers start their relationship with you on the right foot. 

3. They give a high-end feel to interior spaces.

If you’re looking for a way to wow customers as they approach your front desk, cash register, or lobby space, dimensional interior signs are the perfect solution. They provide a visual element that shows you care about both your space and your brand!  

4. Extend the life of your signage. 

Unlike some other signage solutions, dimensional options are built to last. If you don’t want to repeatedly replace vinyl banners or thin signs due to weather or wear and tear, 3D signs may be a better investment in the long run, even with a higher initial cost. 

How We Design Dimensional Letters and Signs

At Optima Signs & Graphics, your dimensional sign options are endless. We have a well-trained and highly skilled design team who can help you bring your vision to life, and we have fantastic partners who help us with a high-quality fabrication process from start to finish.

Determining Signage Needs

First, we look at your existing logos and graphics to determine what type of dimensional sign best suits your needs. We’ll chat with you to determine what kind of sign style you want. 

With these details in mind, we’ll help you select materials that match your brand’s style and your specific signage needs.

Choosing Materials 

Dimensional signs are typically made with metal, plastic, or a combination of both. Some materials function best indoors, while others are designed to be impervious to the elements. For interior and exterior signs alike, we most often use: 

  • Aluminum
  • Brass
  • Bronze
  • Stainless Steel
  • Acrylic
  • PVC
  • Formed Plastic

Which of these is right for you? It depends on your sign dimensions, including the size of your letters or logo and the desired thickness for that 3D effect. Some materials are heavier than others! 

Larger letters require a more robust metal to last over time without warping, and fabricated metal allows you to get a thick dimensional layer without the heaviness of a solid material. 

Implementing and Maintaining Your Signs

If these options seem overwhelming, don’t worry – helping you bring your vision to life is our specialty. Our team knows how to design a lasting sign while providing the look you want most. 

We’re committed to top-quality products, so we often avoid certain materials (like foam, which is prone to damage from weather or curious passersby who want to poke it!) and use trustworthy vendors. Our fabrication partner, Gemini, guarantees all of its exterior products for life.  This means that should any Gemini product fade, break or contain any defect, Gemini will refinish or replace the defective materials at no cost to you, as long as they are installed on their original location.

Dimensional Letters and Signs at Optima

Whether you’re looking for a new look for your existing logo or you’re hoping to create something custom and new, our team at Optima Signs & Graphics is here to help. Dimensional signs offer far more customization options than printed signs, and we’d love to help you find the perfect look for your business. 

Dimensional letters and logos start at a higher investment point than their printed counterparts, but they provide a higher-end look and a longer life for your sign. Our fabrication process can typically be completed in just 3-4 weeks, so it’s always a great time to start! 

Give us a ring, shoot us an email, or stop by our Marietta storefront. We’d love to discuss how Optima Signs & Graphics can create dimensional signs you’ll love for a long time