You may not think about signs and graphics too often, but you definitely notice their effects. Great signage captures your attention, provides practical information, and enhances your experience with a brand. The right sign choices can help a business grow.
Just think about it: have you ever stopped in a retail store or a restaurant because you were drawn in by a sign? We’ve all witnessed the power of branding in this way. So when it comes to your own brand, don’t neglect the impact of high-quality signs — and don’t forget that the most practical signs can sometimes have the most impact.
For example, custom wet floor signs have the unique ability to improve your building’s safety while showcasing your brand, while dimensional letters have the unique ability to bring your brand to life for anyone who steps into your storefront. If you’re considering an order of customized signs, these tips will help you end up with an order you love.
Do These 4 Things When Ordering Branded Signage
1. Find a Local Partner You Can Trust
To secure the best possible signage for your business, partner with a local sign company you can trust. Partnering with a local sign shop instead of an online retailer provides creative and relational advantages.
Local sign experts love brainstorming with clients, discovering the perfect solution for every signage need. Custom projects allow you to work together to find a solution that highlights your brand while prioritizing messaging and visuals that work best for your audience. When you shop locally, you also benefit from an ongoing partnership, which often means better customer service and faster turnaround times.
How can you find this kind of partnership? Ask other local businesses whose signage you like! Local reviews and recommendations go a long way in discovering sign shops with experience and expertise. When you find a potential partner, ask them about their experience with similar projects. This ensures you’ll find a good fit for the job.
2. Send High-Quality Brand Files
Custom signage offers many benefits for your brand, but poor—quality images can negate those. Sending artwork should always be the first step in the signage process. This allows your sign shop to determine the best sign size and style for your brand. They may also recommend specific color palettes or fonts that work well on custom safety signs.
When sending your branding to a local sign partner, ensure you’re sharing vector files, not bitmap files. Choosing and sending the right files can expedite the process and improve the quality of your finished project.
3. Select Styles and Order Quantity
Many business owners mistakenly believe custom signage is too expensive to be worth the purchase. Your local sign shop likely works with various styles and materials to accommodate any budget. Let them know how many signs you’d like and share your budget range. They’ll work to find the right fit for both your brand and your budget!
Once you’ve sent artwork and shared your budget, your sign partner will send mockups for your review. Together, you can edit the initial design until you get the professional custom signs you want.
4. Reorder Periodically
Even the best quality signs need replacing after years of wear and tear. Don’t forget to reorder from your sign shop periodically to keep your custom signs looking sharp. Bundle projects to expedite the process, and ask your local sign expert if they have any signage recommendations to help your business draw in even more customers!
Your Custom Sign Partner in Georgia
If you’re looking for a local sign shop for your Atlanta-area business to partner with, give Optima Signs & Graphics a call. Since 1988, we’ve been creating and printing custom signs in our Marietta storefront and installing them all around metro Atlanta.
We’re passionate about giving every client top-quality signs that fit their brand and their budget. We work with all deadlines and budgets, and we love taking on a new creative challenge.
To place your order for custom-branded wet floor signs, dimensional logos, vinyl banners and more, call us or start your project online today.