Transforming Business Spaces with Custom Wall Wraps

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The Power of Wall Wraps

Wall wraps are large-scale vinyl graphics that can be applied to almost any smooth surface, transforming blank walls into eye-catching visuals. Whether it’s an office, retail space, restaurant, or corporate headquarters, a well-designed wall wrap makes a lasting impression on employees, clients, and visitors alike.

Here are a few reasons why companies are investing in wall wraps:

1. Brand Reinforcement

Your business space should reflect your brand. A wall wrap featuring your company’s logo, mission statement, or core values ensures that everyone who enters your space understands your brand identity. Consistency in branding builds trust and recognition, making your business stand out.

2. Professionalism & Aesthetic Appeal

Blank walls can feel uninspiring, but a custom wall wrap transforms an ordinary space into something dynamic and engaging. High-quality graphics create a professional, polished environment that enhances the overall ambiance of your workspace.

3. Cost-Effective Marketing

Traditional signage and décor can be expensive and difficult to update. Wall wraps, on the other hand, offer a long-lasting yet changeable solution. When it’s time for a refresh, replacing or modifying a vinyl wrap is far easier than repainting or installing new fixtures.

4. Employee Engagement & Morale

A vibrant workspace can have a direct impact on employee motivation and productivity. Inspirational quotes, company achievements, or creative designs can energize teams and create a positive work environment.

5. Wayfinding & Informational Signage

For larger office spaces, wall wraps can serve a functional purpose beyond aesthetics. Directional signage, department labels, or safety instructions incorporated into wall wraps help improve navigation and efficiency within a business environment.

Industries Benefiting from Wall Wraps

Nearly any industry can benefit from custom wall wraps. Some common sectors that use them include:

  • Corporate Offices – Enhance conference rooms, break areas, and lobby spaces with branded visuals.
  • Retail Stores – Create immersive shopping experiences and promote key products.
  • Healthcare Facilities – Provide calming, welcoming environments for patients.
  • Restaurants & Cafés – Display unique murals and branding to set the mood.
  • Manufacturing & Warehousing – Reinforce safety messages and operational guidelines.

Why Choose a Professional Signs & Graphics Company?

While DIY wall wraps may seem like an option, professional installation ensures flawless results. A reputable signs and graphics company provides:

✅ Custom Design Services – Tailored graphics that align with your brand.
✅ High-Quality Materials – Durable, long-lasting vinyl with vibrant printing.
✅ Expert Installation – Bubble-free application for a professional finish.
✅ Ongoing Support – Assistance with updates and replacements as needed.

Elevate Your Business Space Today

If your business is looking for a creative way to transform its space, custom wall wraps are an excellent investment. They not only enhance branding and aesthetics but also offer practical and motivational benefits for employees and visitors alike.

Core Values
Updateable Wall Map
Product Promotion

At Optima Signs & Graphics, we specialize in designing and installing custom wall wraps that leave a lasting impression. Contact us today to discuss how we can bring your vision to life!

Top 6 Unique Sign Designs in 2023 

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You may be familiar with “standard” vinyl banners and permanent exterior signs, but they only scratch the surface of the projects we completed in 2023. Our customers came to us with unique jobs of all shapes and sizes, and we had a blast designing and installing solutions for each and every one of them. 

At Optima Signs & Graphics, our aim is to create custom signs worthy of your business and brand—no matter how creative we need to get to accomplish that goal. Here are some of our favorite out-of-the-box projects from this year. 

Our Most Unique Sign Solutions in 2023

1. Custom “Wet Floor” Signs

The Los Angeles Airport Marriott wanted to be certain they protected guests from slips or falls when the weather gets rainy or a spill takes place. They called us to create 40 custom movable signs that they could use throughout the hotel property. We designed and printed them in-house before shipping them cross-country to their new home! 

Most people may only need one or two portable signs, but if you’re looking for a larger quantity, you’re in the right place. We’d love to help you create a sign that works — and we can ship your order directly to you when it’s ready!

2. Magnetic Roster and Record Boards

A local girls’ cross-country team here in Georgia had a good problem—they kept breaking their own records! This school was looking for an innovative way to update its roster and top times from season to season, and one of our newer products provided the perfect solution. Branded magnets aren’t just for vehicles anymore!

We updated all nine of their roster and record boards using a unique magnetic receptive material. While most magnetic systems use a receptive backing board and smaller magnets, this brand (Switch It) offers the reverse—a magnetic board with magnetic-receptive strips to place on it. 

The result? It’s easier than ever to update the boards, and these materials gave the entire space a fresh, updated look. 

3. Halo Lit Dimensional Logo 

We may not offer electrical signage in-house, but don’t let that stop you from finding the perfect sign solution with us! This construction company wanted a halo-lit dimensional logo in their interior lobby, and once we saw the space, we knew we had to find a way. 

Our trusted partner in metal lettering offers halo-lit cast metal options, so we coordinated with them to bring this dream to life. They manufactured the lit logo and then shipped everything to us for a custom installation. 

This may have been our first halo-lit install, but we bet it won’t be the last! Our team loved the finished product—and so did our clients. 

4. Oversized Fabric Banners

This medical company is always innovating new solutions to help others, and they often keep track of complicated biological equations on long whiteboards while they work on a new product. However, this room is also home to countless conferences and meetings! They wanted to find a way to keep their notes on the whiteboard while hosting others for meetings. 

Together, we designed an oversized fabric banner to cover whiteboards during conferences or meetings. It was designed to stretch across permanently installed hooks, and the entire piece of fabric sits just off the whiteboard, so as not to erase any of the important equations! 

After the meeting or conference ends, they can easily store the banner away until it’s needed again. 

5. Giant Individual Letters

We’re not strangers to individual lettering, but a local high school came to us with the biggest job yet. These letters are eight feet tall! 

We worked with the school to customize a solution that would stand out in any crowd, yet be lightweight enough to be held up by students and transported around the gymnasium. With letters this big, every pep rally is amazing! 

6. Chalk Box Decals

An entrepreneur we know came to us with a very unique problem. There were no manufacturers of quality writing chalk in his country, the Central African Republic. He had purchased the equipment to make chalk, and the boxes to put it in, but he needed an economical way to brand the boxes.

So we created custom decals for packages of chalk that literally made their way halfway across the globe! Now, kids can write on chalkboards using quality chalk, manufactured in their home country, fueling their creativity and assisting in their education. 

Creating Custom Sign Solutions for All

No matter what your signage needs are in the year ahead, Optima Signs & Graphics can help. Even if you don’t see exactly what you’re looking for on our service menu, we’d love to hear from you. 

We come to work every day ready to dream up creative signage solutions for our customers, from the smallest decals to the largest exterior installations. We can deliver and install your order, or we can ship it directly to you! 

At Optima Signs & Graphics, the display options truly are endless. Start your next project with us by getting in touch today. 

How Long Should My Sign Last?

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The lifespan of a sign is versatile and varied, depending on its use and your preference! Some customers want a permanent storefront sign that will withstand the sun and elements for years, while others may only need a vibrant banner for a one-weekend event. 

So, how long should your sign last? The answer is as individual as your order. 

How Long Will My Sign Last? 

To make a long answer short: it depends. This is not a marketing tactic or a way to avoid answering your question—there truly are a number of factors that determine the lifetime of a sign or banner! Here are just a few factors to consider:

Is the sign painted, printed, or made from cut vinyl?

Dimensional letters and logos are usually painted with a durable, UV resistant finish that will last for many years. Some even come with a lifetime guarantee. 

Flat, two dimensional signs are usually printed or made from contour cut, adhesive backed sign vinyl. There are two main types of vinyl on the market today: cast and calendered. Calendered vinyl is rolled out from solid form until it is a few millimeters thick. Cast vinyl is created from a liquid pour. Cast vinyl is often referred to as “high-performance” vinyl. It has a higher price point, but also provides nearly double the lifespan of calendered vinyl in many situations.

Printing is a great choice for intricate logos or multicolored designs. However, ink fades faster than solid-colored vinyl, so keep in mind that your printed signs may need to be replaced more often than a solid vinyl sign would. Inks used for printed signs are UV stable and can last up to three years unlaminated and may last twice as long with a quality laminate.  

The substrate

The substrate, or base material that the image is printed on or vinyl letters applied to, varies, depending on how the sign is being used and how long it needs to last. When we first started our business almost all signs were made from vinyl letters cut with a plotter from rolls of adhesive backed vinyl,which were then applied to the substrate with transfer tape. 

Thankfully, the signage industry has come a long way! Even though we still make many signs using cut vinyl letters,  we make most of our signs by printing directly to the substrate.

Common sign substrates include: 

  • PVC/Coroplast — best for indoor or short term outdoor use. 
  • Acrylic — best for backlit outdoor signs. 
  • Aluminum or Aluminum Composite Material (ACM) — best for long-lasting signs. 

For example, a printed Coroplast sign might last a few months in a particular location, while an aluminum sign with high-performance cast vinyl could last for many years. The type of sign you should choose depends on your preferences and needs.  

Location 

Sun is the top factor in a sign’s lifespan. Western-facing signs fade the fastest, so if you can choose your sign’s location (or at least its direction), consider north, south, or east-facing signage. If direct sunlight is a concern, ask about our metal exterior sign options!

How to Prolong the Life of Your Vinyl Sign or Banner

Want to prolong the life of your vinyl sign or banner? These three tips can help. 

1. Choose quality materials. 

If you’re looking for a short-term option, we’d be happy to talk you through our most affordable sign solutions. But if you’re hoping for a l sign that stands the test of time, opting for materials that are designed to last can really make a difference. We like to think in terms of value instead of cost. 

While your initial price may be higher for top-quality materials, your value over time will actually be better, because you won’t need to replace it nearly as often! 

2. Use good transportation habits. 

Buying a sign that you want to use again next weekend — or even next year? Temporary banners are reusable many times, depending on care and use! When you pack up your banner, remember to roll instead of fold. 

This keeps your sign from getting permanently creased, which can eventually cause weakness. For the best results of all, get a tube to transport your banner from place to place.

3. Consider your location.

Today’s signs are made to last, but placement can greatly affect your sign’s lifespan! Remember that western-facing signs receive the brightest and harshest sunlight, and elevated or open spaces face higher winds. Placing your sign with these factors in mind could extend its life significantly. 

Your Custom Sign and Banner Solution

No matter what kind of sign or banner you need, Optima Signs & Graphics is here to help. Our team has decades of experience in helping customers create signs that last, and our on-site design team can bring your logo and your vision to life. 

We provide fast turnaround times, with same-week delivery for many vinyl banners and signs. And if you’re looking for even more signage options, we aim to be your one-stop shop! Ask us about our vehicle wraps, window graphics, custom decals and labels, and more. 

We love creating unique products and solutions, both locally in Georgia and across the country. Start your next project with Optima today! 

6 Ways to Make the Most of Movable Signs

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Permanent signs are a staple of every brick-and-mortar business – but they aren’t the only way to advertise well, educate your customers, or share timely information! 

Temporary and mobile signage options are a great way to enhance your business. Could movable signs be the solution you’ve been looking for? 

1. Use A-frame signs to provide directional information. 

If you’re looking to funnel street traffic to the right parking areas or help on-foot visitors figure out where to go, A-frame signs can be a huge help. From outdoor festivals to indoor expos, plastic Signicades are a simple and effective way to provide directional signage. 

This is a popular option for temporary events, but many brick-and-mortar locations use these A-frames as helpful tools for large parking lots or potentially confusing indoor hallways. Because Signicades are weatherproof and easy to move they are perfect to put on the sidewalk in front of your business to advertise a sale or special event.

2. Use ground signs to advertise your expertise on-site. 

Sometimes, the best way to advertise your business is to tell passersby about your work. Ground signs are a common option in many industries, from landscaping and construction to real estate professionals. 

Ground signs come in a variety of sizes and materials. A temporary 18×24 coroplast sign can stick into the ground just about anywhere, but if you want options that are built for lasting reuse, metal-framed signs with more durable materials can also be created. All of these options are movable, portable, and reusable. The longevity of the signage just depends on your preferred materials and budget. 

3. Provide information about time-sensitive changes with coroplast signs. 

Every so often, you need a sign in a snap. Perhaps you’re hosting an event, and there’s been a last-minute venue change. Maybe temporary construction means customers must navigate a detour to get to your business. 

Whatever the case may be, coroplast signs are your quick and easy solution. They can often be printed within 24 hours (or even the same day), allowing you to get important information out when needed. 

4. Share highlights and unique selling points with retractable banners. 

If you promote your business through pop-up shops, industry expos, or conference booths, you know the importance of easy-to-move signs. Retractable banners are the perfect fit for settings like these. 

They’re lightweight, provide simple setup and take down, and are easy to customize with the information you need to share. Highlight open career opportunities at a job fair, easily list pricing at a pop-up event, or share company values in an easy-to-read format—the options are endless!

5. Get the word out about sales and announcements with foam core easel signs. 

Even in a world of digital communication, physical signage is still a crucial part of distilling important information. Foam core easel signs are a simple way to alert employees or residents of large buildings about current events and announcements. 

In high-rise buildings, easel signs can communicate elevator maintenance, construction hours, or resident events. These signs are also perfect in office settings, helping visitors find their way around or alerting the team to upcoming social events. 

If you’re in retail, an easel sign can also announce sales or deals to passersby! These movable signs are the simplest setup around, but they’re highly effective.  

6. Use acrylic signs to help guests navigate your next event. 

If you’re hosting a large conference for work or you’re celebrating impending nuptials, you’ll probably need a seating chart or other important directional info. Acrylic signs are the perfect solution. 

They are highly customizable, from size and shape to color palette, and they can add a high-quality touch to your seating area. Having a local sign partner is handy for custom jobs like this – we’d love to help you engineer a beautiful and creative solution! 

Your local custom sign partner

At Optima Signs & Graphics, we’re here to help you with all of your signage needs, from permanent installments to movable options. We offer every sign option we discussed, from coroplast ground signs, to retractable banners, to A-frame Signicades. 

Your business is always growing and changing, and we know your signage needs will too. That’s why we want to be your hometown partner for whatever comes next. We can turn your sign dreams into reality in as little as 24 hours – don’t hesitate to stop by our Marietta storefront or give us a call to see what we can do for you. 

What Are Dimensional Letters and Signs?

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Whether you’re launching a new company, moving to a new location, or finishing a rebrand, choosing the right signage for your business matters. 

Recent calculations have shown that the average American sees thousands of ads each day, from digital banners to billboards to exterior signs on storefronts. With so much competition, it’s never been more important to stand out – and many businesses choose to do so with dimensional letters and signs. 

Dimensional letters and logos are a 3D option that helps your business stand out. Dimensional options work for interior signage and exterior signage, and they can be customized to fit your needs and style. 

Why Choose Dimensional Signs? 

1. They make a good first impression. 

Have you ever driven right past a business without spotting it, even when you’re looking for it? It’s a frustrating experience. If a new client is visiting your location for the first time, spotting a dimensional logo will help them find you quickly. 

The layered effect of dimensional logos or letters of exterior signage catches their attention from the start, which makes them happy customers before they even walk through the door. 

2. They draw in potential customers.

Dimensional lettering and logos draw everyone’s attention, not just people who already know about your business! It only takes 7 seconds to make a first impression, so passersby will likely already decide on your brand before meeting you. Professional exterior signs go a long way in helping customers start their relationship with you on the right foot. 

3. They give a high-end feel to interior spaces.

If you’re looking for a way to wow customers as they approach your front desk, cash register, or lobby space, dimensional interior signs are the perfect solution. They provide a visual element that shows you care about both your space and your brand!  

4. Extend the life of your signage. 

Unlike some other signage solutions, dimensional options are built to last. If you don’t want to repeatedly replace vinyl banners or thin signs due to weather or wear and tear, 3D signs may be a better investment in the long run, even with a higher initial cost. 

How We Design Dimensional Letters and Signs

At Optima Signs & Graphics, your dimensional sign options are endless. We have a well-trained and highly skilled design team who can help you bring your vision to life, and we have fantastic partners who help us with a high-quality fabrication process from start to finish.

Determining Signage Needs

First, we look at your existing logos and graphics to determine what type of dimensional sign best suits your needs. We’ll chat with you to determine what kind of sign style you want. 

With these details in mind, we’ll help you select materials that match your brand’s style and your specific signage needs.

Choosing Materials 

Dimensional signs are typically made with metal, plastic, or a combination of both. Some materials function best indoors, while others are designed to be impervious to the elements. For interior and exterior signs alike, we most often use: 

  • Aluminum
  • Brass
  • Bronze
  • Stainless Steel
  • Acrylic
  • PVC
  • Formed Plastic

Which of these is right for you? It depends on your sign dimensions, including the size of your letters or logo and the desired thickness for that 3D effect. Some materials are heavier than others! 

Larger letters require a more robust metal to last over time without warping, and fabricated metal allows you to get a thick dimensional layer without the heaviness of a solid material. 

Implementing and Maintaining Your Signs

If these options seem overwhelming, don’t worry – helping you bring your vision to life is our specialty. Our team knows how to design a lasting sign while providing the look you want most. 

We’re committed to top-quality products, so we often avoid certain materials (like foam, which is prone to damage from weather or curious passersby who want to poke it!) and use trustworthy vendors. Our fabrication partner, Gemini, guarantees all of its exterior products for life.  This means that should any Gemini product fade, break or contain any defect, Gemini will refinish or replace the defective materials at no cost to you, as long as they are installed on their original location.

Dimensional Letters and Signs at Optima

Whether you’re looking for a new look for your existing logo or you’re hoping to create something custom and new, our team at Optima Signs & Graphics is here to help. Dimensional signs offer far more customization options than printed signs, and we’d love to help you find the perfect look for your business. 

Dimensional letters and logos start at a higher investment point than their printed counterparts, but they provide a higher-end look and a longer life for your sign. Our fabrication process can typically be completed in just 3-4 weeks, so it’s always a great time to start! 

Give us a ring, shoot us an email, or stop by our Marietta storefront. We’d love to discuss how Optima Signs & Graphics can create dimensional signs you’ll love for a long time

Tips For Getting the Best Sign and Banner Value For Your Money

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Whether searching for a temporary banner for an upcoming event or a permanent sign for your new business location, most customers want the same thing: a top quality sign that fits within their budget. At Optima Signs & Graphics, we work with hundreds of customers every year to find the perfect solution for their sign and banner needs. We’re committed to giving you the best value, which means finding the perfect intersection of quality and cost.

It’s easy to shop around for the cheapest sign or banner price, but this isn’t the wisest strategy. Quality and cost matter equally. A poorly constructed sign will deteriorate over time – or worse, will look unprofessional from the start because of low quality printing. This choice will cost you more money in the long run. 

If you opt for the wrong size, colors, or materials for your banner or sign, you may not be happy with the finished product. Working with a local sign expert can stop this problem before it starts, guaranteeing that you’ll receive a finished product that lasts and looks great!

Temporary Banners

At Optima Signs & Graphics, we primarily work with vinyl and mesh banners for our customers who need temporary signage. We customize our vinyl banners depending on your specific needs! Here’s how to determine which temporary banner will work best for you. 

Will your banner be displayed indoors or outdoors? 

If you’re displaying a banner by the road ahead of a weekend event, you’ll need a different style than you would for a banner behind your booth in an indoor trade show. For outdoor banners, we offer mesh vinyl that is built to hold up in windy conditions. Cheaper options with wind slits actually weaken banners over time, causing them to disintegrate and tear apart. 

How will your banner be installed? 

We offer a variety of grommet and pole pocket options to suit your installation needs. 

How long will you use the banner? 

Is this a single-use display, or will you be setting up the banner in different locations repeatedly? We have high quality vinyl options that are designed to withstand wear and tear, as well as various hemming options to help your banner look as good as new for a long time. 

Do you have the correct files? 

Sometimes, a logo that looks fantastic on a phone screen can look pixelated and distorted when it’s blown up onto a banner. We can help you determine if you have the high quality files your banner needs. If you don’t, our team can create a design for you that will look professional and crisp when printed. 

Permanent Signs

If you need permanent signage, we offer a wide variety of indoor and outdoor options. We can help you find “the Goldilocks sign” – the perfect fit for your space in both size and style. 

Do you need an interior or exterior sign? 

Choosing the correct dimensions and materials largely depends on location. It’s helpful if you can bring us the dimensions of the space where the sign will eventually be installed, as well as photos of the space so that we can help bring your vision to life. 

Do you need permits for your sign?

Most exterior signs require a permit from the local municipality. We can help you navigate the permit process and any associated fees. 

What style would you like? 

Depending on budget and branding, some customers may want a dimensional sign while others opt for a flat sign. We always ask what “look” you want your sign to have. For exterior signs, we also ask about lighting options. 

Our team does not do electrical sign work, but we can help you choose the right materials and style depending on the lighting situation outside your business. 

How We Help Our Customers Choose the Perfect Sign or Banner

When you pop into our storefront with any sign or banner needs, we’ll start by asking you a few foundational questions. 

What is your budget? 

We offer many choices at Optima, so we’re happy to help you create a sign that fits your budget.

What is your goal?  

Do you want a large storefront sign that can capture the attention of anyone who drives by? Are you building name recognition? Are you marketing a specific event? Knowing what you’d like to accomplish helps us create the right sign. 

Do you have a specific design in mind? 

If you have example photos or general ideas about the kind of sign you’re hoping for, we’ll do our best to recreate it with high quality materials and within your budget. (If you don’t have a design in mind, our team is happy to advise!)

Once we’ve discussed your dream design, we can execute all the details that make it work, from color selections to readability. We can help you choose typefaces and color combinations and determine the correct spacing and dimensions. 

How long do you want your sign or banner to last? 

Regardless of style, material, or size, all of our sign and banner options at Optima Signs  & Graphics are designed to last. We don’t cut corners, because we’re committed to the option with the best value. When it comes to permanent signs, we often work with vendors who offer lifetime warranties so that your sign is guaranteed to look great as long as you’re in business.

Once we’ve discussed all of these details, we can help you bring your idea to life with a sign or banner that looks professional and stands the test of time for wear and tear. 

We love serving our community as a local sign shop, because we get to build relationships with you as we create signs and banners for you. Unlike quick online printing options, we can help you come up with creative solutions that are built to last. 

Get started online or come by our storefront in Marietta, Ga., soon!

How to Best Partner with Your Local Sign Shop

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If your company or organization is looking for updated signs or graphics, your local sign shop may be the best place to start. Why should you choose local over “big box” virtual options? Simply put: because we’re local business owners, too. We love nothing more than helping the companies and organizations around us succeed!

Services Local Sign Shops Offer

At Optima Signs & Graphics, we’re proud to be a full-service sign shop. Whatever you need, we can partner with you to bring it to life! We offer:  

Need something you don’t see on this list? Give us a call. We’d love to hear about it and see how we can help. We’ve worked with customers on everything from custom metal signs to engraved plaques. 

If you’re ready to work with us here at Optima Signs & Graphics, here’s what you can expect from our partnership. 

Providing Files and Artwork

When you work with us, you’ll hear this phrase a lot: “It depends on what you need!” We’re proud to customize every project based on what works best for you and your business or organization. This is true from the first step — submitting your files and logos to us. We’ll do our best to work with what you already have!

If you have small files, like vector graphics, JPEG images, or small bitmap files, you can send them to us via email. Larger bitmap images (25MB or more) that won’t fit into an email can be submitted to us directly through our website! You can even stop by our storefront to drop off a flash drive. 

When to Send Files

We always want to provide you with an accurate and timely quote, so we recommend sending your artwork as the first step in the signage process. We can help you determine if your existing files are “print ready” or if they’ll require design support from our team. 

We can often turn lower quality files into true vector files that work for printing of all kinds and sizes! Taking a look at the files you have on hand will help us figure out the best path forward. Once we’ve received and reviewed them, we’ll give you a call to discuss pricing and timeline. 

Turnaround and Installation Timelines

It’s a common misconception that “big box” sign companies are faster — but we love to bust that myth here at Optima Signs & Graphics! After we receive your project request and your artwork, we’ll have your proof ready within one business day. We send proofs for every project, even print-ready files, because we’re committed to excellence. We want everything that comes out of our shop to meet your expectations and our standards. 

For most printing projects, we can provide you with completed signage as soon as one day after proof! If you need yard signs, banners, basic posters, or coroplast signs, you could submit your files on Monday, approve your proofs on Tuesday, and walk out with your completed signs on Wednesday afternoon. Of course, this timeline can vary depending on how many signs and designs you need, but we strive to be the most efficient sign shop you’ll find. 

If you’re looking for cut vinyl signage, we offer a 2-3 day turnaround time on average. Custom dimensional signs normally take 3-5 weeks to complete, depending on production schedules. 

We also offer installation services. Many of our printed materials are “grab and go,” but our team can install anything from printed signs to our ready-to-apply custom cut vinyl projects. We also install custom dimensional signs. Want to install it yourself? No problem! But if you need a team who can do it all, we’re here to help. 

Need a project completed faster than the timelines listed? Give us a call or reach out to us online. We’d be happy to accommodate your schedule if we can. No matter what, you can expect a clear timeline from us, and you can trust we’ll meet our deadlines. To us, that’s what local partnership is all about.

Creative Direction

We’re often asked, “How much direction do we need to give you for our upcoming project?” It’s a great question, and once again depends on what you need! We have many customers who come in with a clear vision that’s ready to go to print. If that’s you, we’re happy to accommodate. 

However, most of our clients come to us because they want advice about their signage needs. This is one of the perks of working with a local sign shop. You can walk into our storefront and talk to an actual person, explain your goals and desires for the project and get immediate feedback in return. 

Our team is well trained and highly skilled in the world of signs and graphics, and we love lending our expertise to your business or organization. We can offer art direction, help you select materials, and dream up custom solutions that will work perfectly for your space and style. 

At Optima Signs & Graphics, we want to partner with you on future projects for years to come. Relationships are at the heart of what we do. To get started on your next sign, give us a call or stop in our Marietta, Ga. store to say hello. We can’t wait to meet you! 

How to Leverage Interior Signage in Your Office

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Before most businesses move into a storefront or office space, they create a plan for their exterior signage. This is what most potential customers will see first – it’s like an announcement to the world that you’re located here and open for business. However, exterior signage is not the only piece of the puzzle! Interior signs matter just as much, but they’re often overlooked. When you leverage quality signage in your business’s interior spaces, you: 

  • Offer a consistent brand experience for your clients/customers
  • Create an atmosphere that is personalized and inviting
  • Help employees and customers navigate your space with ease

We love elevating brands through interior signage! Over the years, we’ve learned that good interior signage typically incorporates two things. These tips will help you increase functionality and raise brand awareness throughout your office or store. 

Use privacy graphics.  

Want to show off your brand while keeping a room or space free of curious onlookers? Privacy graphics are the perfect solution. These vinyl visibility blockers are perfect for interior windows, conference rooms and meeting spaces, and private offices with glass doors. 

If you’ve ever been on a call or in a meeting and felt someone’s eyes on your through the door, you know — it’s not a great feeling. But solid doors and windowless rooms can feel dark and closed off. Frosted vinyl is the perfect solution, obstructing views without eliminating light. Many companies incorporate a frosted knockout logo on office doors, which means the door is frosted with the logo “knocked out”. This method doesn’t completely block views, but creates a level of additional privacy. Other companies opt for a frosted strip at eye level around glass conference rooms, which adds style and privacy at the same time. 

If you’re really trying to keep a space under wraps, solid vinyl is the perfect choice! Many of our clients choose this option temporarily when their space is still under construction or undergoing renovations. It’s a great way to remind potential customers of your brand while hiding the “mess” going on inside. 

Highlight your brand. 

We believe that your exterior branding should carry through once people step inside your space. We have a variety of signage options that perfectly highlight your logo or show off your branding in any lobby, conference room, or meeting space. 

Dimensional Graphics

This type of signage stands out — and we mean that literally! Made from metal, PVC, and acrylic materials, your logo stands out from the flat surface of the wall, adding visual interest and a sleek, upscale look. 

Panel Graphics

If you’re in a larger space, you may need directional signage to ensure visitors know how to navigate through the building. Panel graphics are the perfect solution! While they are permanent signs, they have more movability than dimensional graphics, so they’re perfect for directional help. We also install panel graphics as permanent wall signage in a room often! This signage style is perfect for hanging a mission statement or dedicating a space to a founder or donor. 

Vinyl Contour-Cut Graphics

If you’re looking for a no-fuss, cost-effective option, vinyl graphics are what you need. They lay flat on the wall, and with endless sizing and color options, they can be perfectly customized to your brand’s needs. The installation process is quick and simple, and they’ll last for years without going over budget. 

No matter what interior signage your space needs, we can help you dream it up and bring it to life. At Optima Signs & Graphics, we offer custom quotes that fit your building and your budget, whether you’re building a new space or looking to update your existing one. Give us a call or stop by our storefront today to get started!